Newsletter
September 2026
Marketing, Merchandising and Returns
Take care of small decisions now to see large impacts later.
New Vendor
Meet GRX Marketing: Your Pharmacy Marketing Partner
You know your pharmacy. GRX Marketing knows how to help you market it.
Marketing doesn’t have to mean a big agency, a big budget, or a one-size-fits-all campaign. You’ve seen IPC’s recent blogs and articles highlighting ways to effectively market your pharmacy, but oftentimes it makes more sense to just let the professionals help. GRX Marketing understands that independent pharmacies have unique needs and that sometimes the most important project is a small one done exceptionally well.
With a focus on independent pharmacy, GRX brings a level of industry knowledge and attention to detail that typical marketing companies simply don’t. Whether you need a complete marketing campaign, personalized patient materials, social media content, or help bringing one specific idea to life, their team works with you to create content that feels like your pharmacy, not a generic template.
You already know the marketing basics – but what about the things you may not have thought to ask for?
Beyond the services you’d expect, like in-store signage, social media posts, and mailers, GRX Marketing can help with the details that make your pharmacy’s marketing more personalized and effective.
- Local market research
- Google Business Management
- Geofencing or Geotargeting campaigns
- Provider Outreach
- Special events and Promo planning
- Printed materials & FedEx shipping included
- Direct Mail, Email & Text campaign creations and management
And as an IPC member, you get significant savings like no setup fees, on top of GRX Marketing’s already competitive pricing. That means more personalized marketing support without having to commit to a large project or large agency budget.
Same as an Rx
Time required to submit a PBM Appeal claim through Pharmacy Marketplace
$12.24 – $21.62
Average per-claim recovery in participating states
In just a few clicks, and a few minutes, a PBM Appeal claim can be filled through Pharmacy Marketplace. No additional staff time. No spreadsheets. No separate software. No contingency fees.
Returns Shouldn’t Be a Guess
When was the last time you took a close look at what your returns are actually costing you?
Returns are one of those pharmacy tasks that can feel like a necessary part of doing business, but as the year winds down, they can have a very real impact on your bottom line. Every dollar matters when you’re looking at year-end inventory, cash flow and overall profitability, so the last thing you need is to pay more in return fees than necessary.
That’s where the actual vs. estimated difference becomes important. When a returns fee is based on an estimated return value instead of what is actually returned, the projected amount can quickly drive up your cost. Sometimes this can even double the fees you ultimately pay.
That’s one reason we’re reintroducing Flash Returns to IPC members. Pharmacists tell us the process is easy, the team is responsive, and the low guaranteed 6.5% negotiated rate is based on actual returns – not estimates.
No inflated projections. No guessing what you’ll pay. No chasing someone down when you have a question. Just real people, responsive service and a returns process designed to help you get the most value back from inventory you’re no longer able to sell.
That’s the kind of easy and straightforward we think returns should be.
As you work through year-end inventory and look for opportunities to protect every dollar, don’t overlook your returns process. Consider what matters most to your pharmacy: receiving a quick estimated return amount or knowing your return is based on the actual value recovered. While some pharmacies may prioritize speed, others may find greater value in low return rates and fees based only on what is actually returned – helping ensure you’re not paying fees on inflated estimates.
Smarter Merchandising brings Easy Opportunities
Sometimes, the best revenue opportunities don’t require more space… just smarter merchandising.
This month’s Franklin Eyewear Vendor Spotlight highlights how one small display can become a profitable front-end destination for your pharmacy. Their attractive reading glasses display is designed to encourage impulse purchases while customers wait for prescriptions, browse the front end, or pick up everyday essentials.
Why Franklin Eyewear?
- Creates additional front-end revenue
- Minimal floor space required
- Easy to merchandise and restock
- Affordable reading glasses your customers use every day
If you’ve been looking for a simple way to increase front-end sales, now is a great time to add Franklin Eyewear to your pharmacy.
To learn more or place an order, scan the QR code above or contact Franklin Eyewear directly.
Join IPC at NCPA 2026 for an Evening of Networking
Attending the NCPA Annual Convention 2026? Make plans to join us for the IPC Mix & Mingle on Sunday, October 4, from 6:00-7:30 p.m. at Voo Lounge in Kansas City. Connect with fellow IPC members, IPC staff, and industry leaders while enjoying drinks, appetizers, and conversation with peers. It’s a great opportunity to build new connections, exchange ideas, and spend time with the IPC community during NCPA. Register today to save your spot.
Navigate Respiratory Season with Ease
FFF Enterprises and their 2026-2027 Respiratory Vaccine Product Portfolio has you covered from Influenza to COVID-19 and RSV vaccines, with packaging configurations, and age indications included.
Check out their entire portfolio here.
Ordering Information:
Customers can access vaccines directly through the FFF BioSupply website: biosupply.fffenterprises.com
Orders may also be placed through FFF Customer Service: (800) 843-7477
Explore Additional Retail Solutions Below

Deliver an experience your customers have never seen before with a 55%+ gross margin.
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Vendor Newsletter Archive
Vendor Advantage Network Newsletter – September 2026
September 16, 2026
In This Edition: Discover revenue-building, cost-saving, and seasonal planning opportunities in the September 2026 Vendor Advantage Network Newsletter.
Vendor Advantage Network Newsletter – August 2026
August 19, 2026
In This Edition: PBM appeals, peptide education, DSCSA updates, supplement growth opportunities, and new on-demand videos.
Vendor Advantage Network Newsletter – July 2026
July 15, 2026
In This Edition: 7 new vendor solutions to help your pharmacy grow revenue, save time, and prepare for a stronger second half of 2026.






