pharmacy marketplace

Maximize your rebate and reimbursement dollars in one AI-powered platform

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Why Pharmacy Marketplace?

Pharmacy Marketplace gives IPC members AI-powered purchasing intelligence to maximize savings, protect compliance, and recover reimbursements — all in one platform. Call 800.958.5540 or visit pharmacymarketplace.com.

What Makes Pharmacy Marketplace Different?

AI-Driven Purchasing Recommendations

  • Athena, Your AI Purchasing Assistant: Analyzes your pharmacy’s unique dispensing habits to recommend the best deals without compromising compliance.
  • Real-Time Compliance Tracking: Stay on top of primary wholesaler requirements with live metrics, rebate projections, and strategic purchasing opportunities.

Centralized Purchasing for Maximum Efficiency

  • One Platform, All Wholesalers: Access inventory from multiple wholesalers through a single login, simplifying decision-making and saving time.
  • Order Impact Projections: See how your orders will affect compliance metrics before you place them, so you can make informed decisions.
  • Seamless Tracking & Reporting: Monitor shipping statuses, export order histories for audits, and analyze ROI with ease.

Stay Ahead with High-Value Opportunities

  • Instant Notifications: Get real-time alerts for strategic purchasing opportunities that maximize savings and rebates.
  • Live Chat Support: Connect with experts while you shop to get answers to your questions in minutes.

Get Paid What You’re Owed. AthenaPM Justice Fights Below-Cost PBM Claims.

Community Pharmacies are routinely reimbursed by PBMs at rates that fall below the actual cost of the drug. In a growing number of states, these below-cost payments are illegal under MAC appeal statutes — and pharmacies have a legal right to dispute them. Join the PBM Appeal movement.

AthenaPM Justice, an upgrade within your Pharmacy Marketplace platform, automates the PBM Appeal process. AthenaPM Justice monitors your claim data, identifies payments that fall below acquisition cost, and initiates the appeals workflow on your behalf. In just a few clicks, and the same time it takes to fill a prescription, a PBM Appeal claim can be filled through Pharmacy Marketplace. No additional staff time. No separate software. No contingency fees.

Same as an Rx

Time required to submit a PBM Appeal claim through Pharmacy Marketplace

$12.24 – $21.62

Average per-claim recovery in participating states

AthenaPM Justice is an upgrade to your Pharmacy Marketplace membership. Activation takes minutes. Training is included.

Why Pharmacy Marketplace and IPC?

Pharmacy Marketplace was built to serve the same members IPC serves: community pharmacies competing against larger chains with fewer resources and tighter margins. As an IPC Vendor Advantage Network partner, Pharmacy Marketplace gives IPC members a direct path to better purchasing decisions and a formally supported route to recover money lost to below-cost PBM reimbursements.

  • Time savings with streamlined workflows for Rx purchasing and PBM Appeals
  • AI purchasing recommendations calibrated to your budgets
  • Built-in PBM appeals workflow available through AthenaPM Justice
  • Dedicated onboarding and on-going support at no charge

Built by People Who Know Community Pharmacy

Pharmacy Marketplace was founded by Wade and Tanner Hinkle, second generation pharmacy owners who spent years working directly in and with community pharmacies before building the platform. The platform was built to close the gap between community pharmacies and the purchasing intelligence, pricing transparency, and legal infrastructure available to large chains.

Adding Pharmacy Marketplace to your Pharmacy

See AthenaPM go to work inside your pharmacy in this 30-second look at how real-time AI helps community pharmacies shop smarter, spot savings, and stay ahead of market changes.

Find out how much your pharmacy is leaving behind

Fill out the form and a Pharmacy Marketplace specialist will show you — free — what your current compliance position looks like, where secondary purchasing opportunities exist, and a PBM Appeal workflow that will ensure you are recovering the maximum you can.

Choosing to utilize an IPC preferred vendor assures you have access to competitive pricing, exceptional products and service quality, and a partner who is dedicated to supporting your community pharmacy.

Call Us: 800.958.5540

IPC members get customized platform access for a better user experience.

Download our flyer to learn more about how Pharmacy Marketplace can help you create a winning purchasing strategy.

IPC preferred vendors are proven brands that are devoted to the advancement of independent pharmacy. They are carefully selected by IPC and have gone through our rigorous negotiating process to make sure you get the best deal. Choosing to utilize an IPC preferred vendor assures you have access to competitive pricing, exceptional products and service quality, and a partner who is dedicated to supporting your community pharmacy.

As a cooperative, IPC is committed to the success of our members and offers select vendor partners exclusively to our GPO membership.

More Vendors

All Vendors
The first liquid supplement that offers the same benefits of IV rehydration therapy, but in a drinkable form.
GPO Member Benefit
A fast, simple, and complete solution for prescription-packaging products. Free custom imprints, free same-day shipping.
Specializes in providing long-term care pharmacies with the tools and services needed to survive in today’s environment.
GPO Member Benefit
A leading manufacturer of innovative social expression products that assist consumers in enhancing their relationships.
GPO Member Benefit
Choose from a great variety of sun and reading glasses. Convenient price tags are color-coded by category or strength.
GPO Member Benefit
SiteLabs provides access to clinical trial for patients of independent pharmacies
GPO Member Benefit
Offers the best products for sustaining a healthy lifestyle by using the highest quality ingredients that meet regulatory requirements.
Receive a single check for all expired pharmaceutical return credit due through the OneCheck Select program, in as few as 10 days.
GPO Member Benefit
As a pharmacist-owned and operated business, PRS offers the best in pharmacy consulting services and has the expertise that far exceeds other pharmacy consultants or service organizations.
GPO Member Benefit
Pharm Fresh Media is a full-service pharmacy marketing company with the experience and know-how to set you apart from the competition.
Berry creates innovative packaging that makes life better for people and the planet by leveraging their unmatched global capabilities, sustainability leadership, and deep innovation.
Weaving style and quality into therapeutic threads, VIM & VIGR products are part designer socks, part medical device, and all designed with your customers in mind.
Designer Greetings is virtually unrivaled in terms of quality, value and depth, with more than 22,000 everyday and seasonal designs.
GPO Member Benefit
QuidelOrtho delivers a continuum of diagnostic solutions that further improve patient outcomes and the overall quality of healthcare.
GPO Member Benefit
Your access to affordable vaccines is made easy through IPC’s preferred vaccine vendors.
GPO Member Benefit
Home health care franchise opportunity for pharmacies.
Independent pharmacy’s trusted partner for accounting services, starting, buying, & selling
Dolphin Digital can revolutionize the way your pharmacy connects with customers and generates additional revenue.
Your trusted partner for quality point-of-care testing.
GPO Member Benefit
The Selzer Company - Community Pharmacy Insurance Solutions: 35+ years, custom insurance, competitive pricing, support for independents.
RxHearing is fully staffed with board-certified hearing specialists with over 100 years of combined experience in the hearing health industry.
To help meet the financial needs of independent pharmacies across the country, First Financial Bank’s Pharmacy Lending team includes pharmacists and former pharmacy owners.
GPO Member Benefit
A leader in pharmaceutical returns, Inmar processes over 50% of all Rx returns for independent pharmacies.
GPO Member Benefit
For over 60 years, PPRB has helped pharmacies build relationships, generate sales, and win customers with their signature line of high-quality, low-cost wall calendars.
GPO Member Benefit
Compliance management system dedicated to helping independent pharmacies manage wholesale contracts and wholesale ordering.
GPO Member Benefit
SureCost is the smarter purchasing solution that empowers pharmacies to save time and money.
Farmer & Chemist CBD products provide a more pure, more concentrated formula to ensure your patients get the right CBD treatment at the right time.
CheckmyRxCost helps pharmacies compare prices across multiple wholesalers, ensuring the best possible purchase strategy for each order.
Meet Nimble. Your New Revenue Stream.
Unlock exclusive discounts on your NCPA Membership! SAVE $90 on a single pharmacy annual membership!
35 years of experience designing and distributing award winning products and retailers worldwide.
Atrium24 is a tech company to help independent pharmacies grow through smarter sales & marketing.
Workflow Services provides an end-to-end medical care platform including insurance credentialing, patient engagement, digital pharmacy, HIE integration & billing.
GPO Member Benefit
Maximize Savings, Optimize Rebates, and Simplify Compliance with AI-Driven Tools Built for Independent Pharmacy Owners
GPO Member Benefit
UGO is a cloud-based platform to visualize pharmacy performance, compare metrics, and identify areas for profitability improvement.
Olympia Pharmaceuticals is the nations leading 503B outsourcing facility to deliver premium compounded medications.
Download resources from IPC Vaccine Vendors
GPO Member Benefit
Leadership Growth Formula gives pharmacy teams practical, on-demand training to lead with confidence and impact.
PureWay partners with pharmacies nationwide to provide safe, compliant, and eco-friendly sharps disposal solutions.
Lansworth Pharma SelfServe empowers independent pharmacies with 24/7 prescription access through secure, automated Pharmaself24 kiosks that boost efficiency and patient convenience.
Our organic beeswax formula hand sanitizer softens and moisturizes while killing 99.99% of germs—all in a convenient, recyclable, credit card–sized travel bottle.
ClarityX is a pharmacogenetics (PGx) testing company focused on helping patients make more informed medication decisions.
Flash Returns reverse distribution simplifies pharmacy returns with same-day sign up, flat-rate pricing, and full manufacturer credit with no hidden fees.
Rx relief provides independent pharmacies with a direct line to highly qualified pharmacy professionals.
Sartoretto Verna is an international company specialized in the design, engineering, and realization of high-performance pharmacy environments.
Fullscript empowers pharmacies to expand beyond prescriptions with clinical-grade supplements, seamless fulfillment, and tools to build lasting patient relationships.
Leanin’ Tree creates high-quality greeting cards in Colorado, backed by 77+ years of expertise and reliable, detail-driven production.
Nordic Naturals is a premium, practitioner-recommended supplement brand that helps pharmacies grow revenue and margins by attracting loyal, higher-spending customers and driving repeat purchases.
PromoVet is a veterinary pharmaceutical distributor that helps independent pharmacies expand into pet medications by providing easy access to competitively priced animal health products and supplies.
Staples through IPC offers discounted pricing, fast shipping, and essential supplies for efficient pharmacy operations.
GPO Member Benefit
PharmCon freeCE provides flexible, accredited continuing education for pharmacy teams, helping them stay compliant, build clinical skills, and improve patient care.
KR Wolfe delivers turnkey pharmacy and healthcare construction designed for efficiency and minimal disruption.
DocStation helps pharmacies get reimbursed for vaccines, consultations, and other clinical services through medical billing.

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