PromoVet for Independent Pharmacies

PromoVet gives independent pharmacies access to competitively priced veterinary medications, preventatives, and animal health products so they can better serve pet-owning customers in their local communities.
Many pharmacy customers already buy pet medications online through national platforms. PromoVet helps independent pharmacies bring that opportunity back into the store by giving them a simple way to source popular veterinary products, build a pet-health offering, and compete more effectively for the customer relationships they already have.

PromoVet is a veterinary pharmaceutical distributor built to support independent veterinary clinics, pharmacies, shelters, humane societies, and animal health organizations.

PromoVet offers a broad formulary of commonly requested veterinary products, including preventatives, prescription medications, vaccines, and other animal health supplies. Our goal is simple: help independent healthcare businesses access the products they need at competitive pricing, with responsive support and a straightforward ordering process.

For IPC members, PromoVet creates a practical path to participate in the pet medication market without having to build a veterinary supply chain from scratch.

PromoVet and IPC partnered because independent pharmacies are well positioned to serve pet owners.

Pharmacies already have trusted relationships with local families. Many of those same families have dogs and cats that require recurring medications, preventatives, and wellness products.

PromoVet helps IPC pharmacies expand into this adjacent category with access to veterinary-focused products and support.

Together, IPC and PromoVet give independent pharmacies a way to:

• Add a new revenue category
• Serve existing customers more completely
• Compete with national online pet pharmacies
• Build stronger local relationships with pet owners
• Offer convenient access to commonly requested veterinary products

Pet medications and preventatives are recurring-use products. Many customers need flea, tick, heartworm, allergy, pain, thyroid, seizure, and chronic-care medications for their pets on an ongoing basis.

PromoVet gives pharmacies access to products that can help create repeat purchasing opportunities and expand revenue beyond traditional human prescription dispensing.

Customers may already trust your pharmacy for their family’s medications. PromoVet allows your pharmacy to extend that relationship to the pets in the household.

Instead of sending customers to a national online retailer, pharmacies can position themselves as a local, accessible option for select pet medication needs.

Large online pet pharmacies have trained customers to expect convenience, competitive pricing, and recurring fulfillment. PromoVet helps independent pharmacies respond by offering a local alternative with personal service, community trust, and access to commonly requested veterinary products.

The goal is not to turn every pharmacy into a veterinary clinic. The goal is to help pharmacies participate in a category where customer demand already exists.

Independent pharmacies are already community health destinations. Pet health is a natural extension of that role.

PromoVet can help pharmacies create a practical, customer-friendly pet health offering for families who prefer to shop locally and support independent businesses.

1.   Start with the most common customer requests

Pharmacies do not need to launch a full pet department on day one. A practical starting point is to identify the pet medications customers are already asking about and use PromoVet to evaluate availability and pricing.

2.   Create a pet medication workflow

Designate one team member to manage pet product questions, account setup, ordering, and follow-up. This keeps the program simple and avoids confusion at the counter.

3.   Train staff on the basic talking points

Staff should understand that PromoVet is a distribution partner for veterinary products and that prescription products still require appropriate authorization. The customer-facing message should be simple: “We may be able to help you source certain pet medications through our veterinary supply partner.”

4.   Message it locally

Pharmacies can introduce the category through in-store signage, bag stuffers, email, social media, and conversations with existing customers.

Suggested message:

“Did you know we may be able to help with select pet medications? Ask our pharmacy team about options for your dog or cat.”

5.   Build relationships with local pet organizations

Independent pharmacies may also find opportunities with local shelters, humane societies, rescues, groomers, trainers, and pet-focused community groups.

6.   Use PromoVet as a pricing and access tool

PromoVet can help pharmacies evaluate whether a requested product makes sense to offer based on availability, acquisition cost, and customer demand.

In-store message

Pet medications may now be available through your local pharmacy. Ask our team how we may be able to help with select medications and preventatives for your dog or cat.

Social media post

Your family includes your pets, too. We’re excited to offer access to select pet medication options through our veterinary supply partner, PromoVet. Ask our pharmacy team for details next time you stop in.

Email/newsletter blurb

We are always looking for new ways to serve our community. Through our partnership with PromoVet, we can now explore access to select veterinary medications and animal health products for local pet owners. If your dog or cat uses a recurring medication or preventative, ask our team whether we may be able to help.

National online pet pharmacies are convenient, but they are not local.

PromoVet helps independent pharmacies compete by giving them access to veterinary products while allowing the pharmacy to keep the customer relationship local. For customers who value personal service, community relationships, and a familiar pharmacy team, this can be a strong alternative to ordering from a large national website.

Pharmacies should not feel pressure to match every online promotion. Instead, the opportunity is to offer competitive access, personal service, and convenience through a trusted local business.

PromoVet may be a good fit for pharmacies that:

• Want to add new front-end or cash-pay revenue opportunities
• Serve a large base of pet-owning customers
• Frequently receive questions about pet medications
• Want to compete more effectively with online pet pharmacies
• Have relationships with local shelters, rescues, groomers, or pet organizations
• Are looking for practical ways to diversify beyond traditional prescription revenue
• Prefer a simple account-based ordering model with access to veterinary-focused products

IPC members can create a free PromoVet account to browse products, review pricing, and evaluate whether veterinary medications and animal health products are a fit for their pharmacy.

There is no need to overhaul your pharmacy. Start with customer demand, review the formulary, and build from there.