A probiotic for a patient starting an antibiotic. Protein support for a patient beginning a GLP-1 medication. A recommendation for sleep, immune support, healthy aging, digestive health, or heart health.
Patients trust those recommendations because they know you. They trust the relationships you’ve built as a community pharmacist and the guidance you provide every day.
But what happens next?
For additional information or to schedule a 1:1 Consultation reach out to the IPC Pharmacy Services Team.
For many pharmacies like yours, the patient leaves, opens their phone, and purchases the product somewhere else. You’ve provided the expertise. Someone else captured the sale.
The reality is that you already have wellness conversations every day. The opportunity isn’t creating new conversations. The opportunity is creating a workflow around the conversations you’re already having.
That’s exactly why IPC partnered with Fullscript and added them to our Vendor Advantage Network.
Fullscript helps you connect wellness recommendations to a simple patient experience, allowing patients to access professional-grade wellness products while creating a new revenue opportunity for your pharmacy.
The growing interest in this model was on full display at McKesson IdeaShare this year. While attendees may have initially stopped by for the IPC/Fullscript smoothie bar or protein tastings, many stayed to learn how pharmacies are building meaningful wellness programs without adding significant operational burden or investing heavily in inventory.
The Opportunity Starts With the Medication Review
One of the biggest misconceptions about wellness programs is that you need to create an entirely new service line to be successful.
In reality, the opportunity may already exist within your current workflow.
Every day, your team onboards new patients, reviews medication profiles, verifies prescriptions, completes medication reviews, and answers clinical questions. Those interactions create natural opportunities to identify wellness needs and provide additional support.
One of the most powerful tools available through Fullscript is the Nutrient Depletion Checker, which allows pharmacies to evaluate potential nutrient depletions associated with a patient’s medication regimen.
Many commonly prescribed medications can impact nutrient levels over time. Patients may experience fatigue, low energy, digestive concerns, sleep disturbances, muscle discomfort, or other symptoms without realizing their medications could be contributing factors.
Instead of waiting for those conversations to happen by chance, you can build a simple and repeatable workflow around them.
A Simple Workflow
When a new patient transfers prescriptions into your pharmacy, or when an existing patient starts a new medication, your team can:
- Review the patient’s medication profile
- Utilize the Nutrient Depletion Checker
- Identify potential nutrient concerns
- Discuss findings with the patient
- Recommend evidence-based wellness solutions when appropriate
- Send recommendations directly through Fullscript
The same process can uncover opportunities tied to medications your pharmacy dispenses every day:
- Antibiotics → Probiotic support
- GLP-1 therapies → Protein and nutritional support
- Metformin → B12 discussions
- Proton pump inhibitors → B12, Magnesium, Iron, Vitamin C
- Statins → CoQ10 discussions when appropriate
Rather than adding another task to the workflow, Fullscript helps you maximize interactions that are already occurring every day.
The prescription becomes the trigger for a broader wellness conversation, one that supports patient outcomes while creating a new opportunity for your pharmacy.
A Wellness Program Without the Inventory Risk
For many pharmacy owners like you, the idea of expanding into wellness can feel overwhelming. Concerns about inventory costs, shelf space, expiration dates, and upfront investment often prevents some pharmacy owners from getting started.
That’s where Fullscript offers a different approach.
Through IPC’s Vendor Advantage Network, member pharmacies can access the Fullscript platform at no cost. Patients ordering through the platform also receive free shipping through IPC’s partnership, making it easier than ever for patients to follow through on your recommendations.
Most importantly, your pharmacy can begin offering wellness solutions without carrying a single product on their shelves.
When patients purchase products through pharmacist recommendations on the platform, pharmacies earn approximately 35% margin through online sales. If you choose to stock products in your pharmacy, margins can reach approximately 50%.
The opportunity doesn’t stop with individual recommendations. Once patients are connected to the platform, they can continue exploring and purchasing wellness products on their own through their personalized Fullscript account. In many ways, Fullscript becomes an extension of your pharmacy’s wellness offering, providing patients with a convenient e-commerce experience while creating ongoing revenue opportunities for the pharmacy without the overhead of carrying additional inventory.
The product is delivered directly to the patient’s home.
The pharmacy earns revenue from the expertise you are providing.
More Than Supplements
What makes Fullscript particularly compelling is that it is much more than an online supplement marketplace.
The platform was built for healthcare providers and recognizes pharmacists as such.
In addition to access to thousands of professional-grade wellness products, pharmacies gain access to evidence-based educational resources, integrated laboratory testing options, clinical tools, and a dedicated clinical support team.
For pharmacies interested in expanding wellness offerings over time, those resources can help create a more comprehensive patient experience without requiring you to build those programs independently.
This creates an opportunity to move beyond individual product recommendations and toward a more structured wellness strategy focused on long-term patient engagement.
The Financial Opportunity
Let’s keep the math simple.
Imagine your pharmacy develops relationships with just 25 patients who consistently purchase wellness products based on pharmacist recommendations.
If those patients spend an average of $75 per month, that represents more than $22,000 in annual wellness sales.
At 50 recurring wellness patients, that opportunity grows to more than $45,000 annually.
Chances are, you already have far more than 50 patients who would benefit from pharmacist-guided wellness recommendations.
The opportunity isn’t finding new patients.
The opportunity is creating a system that allows your team to consistently identify wellness needs, provide trusted guidance, and make it easy for patients to act on those recommendations.
The Bottom Line
Your patients are already asking the questions.
You are already providing the answers.
The question is: are those recommendations strengthening your pharmacy’s future, or are they walking out the door?
Discover how IPC Members are leveraging FullScript to create new wellness opportunities and generate cash revenue while supportring better patient outcomes. Sign up today with FullScript or reach out to the IPC Pharmacy Services team for more information.
