Are you still struggling with the mindset shift that not everything has to be billed to insurance for patients to see value?
Cash services aren’t about replacing what you’re already doing, they’re about recognizing the patients in front of you who are willing to pay for clarity, confidence, and better outcomes.
These are the patients who:
- Are frustrated with trial-and-error medications
- Want to feel better faster
- Are tired of guessing
- Trust you enough to ask, “What would you recommend?”
Schedule time with IPC Pharmacy Services to discover new cash based opportunities!
Patients trust you, and that creates an opportunity to do more than fill prescriptions. It allows you to guide decisions in a way that’s personal, meaningful, and valuable.
This is where pharmacogenomic (PGx) testing can really make an impact.
At its core, it’s simple. You’re helping patients understand how their body responds to medications so they can make more informed decisions. Instead of guessing, you’re bringing insight. Instead of trying another medication, you’re helping them move forward with confidence.
And for the patient who feels like they’ve “tried everything,” that kind of clarity feels different.
It feels personal. It feels proactive. And it feels worth paying for.
What IPC Secured for You (And Why It Matters)
We didn’t just identify this as an opportunity; we worked to make it practical, simple, and something you can actually implement.
Through our partnership with ClarityX, IPC members now have access to a PGx testing program designed specifically for the pharmacy setting, and the best part is it’s a great cash model.
ClarityX offers four testing options that cover a wide range of medications and therapeutic areas:
- ClarityX Max Rx® helps identify which medications are the best fit based on a patient’s genetics across multiple therapeutic areas
- ClarityX Mindwell™ focuses specifically on finding the right mental health medication based on genetics
- ClarityX Clear™ provides skincare insights and routines based on patients DNA
- ClarityX Thrive™ is centered around nutrition and longevity, offering guidance on how to optimize health based on genetic makeup
Together, these tests allow you to support patients in a much broader way, not just with medications, but with overall health and wellness.
And just as important, you’re supported in delivering it:
- A simple dashboard to review patient results
- Access to clinical specialists when you need guidance
- Training and workflow support for your team
- Ready-to-use marketing materials at no additional cost
Why This Works as a Cash Service
With IPC pricing, your cost per test is $150 or less, while most pharmacies are retailing these tests in the $299–$499 range. That creates a meaningful margin per test.
You don’t need a high-volume model to see impact:
- 10 tests per month → $1,500–$3,500
- 20 tests per month → $3,000–$7,000
That’s consistent; sustainable revenue tied directly to the value you’re providing to patients.
How This Fits into Your Day-to-Day
The good news is this doesn’t require you to change what you’re doing. It just asks you to look at it differently.
These opportunities are already in front of you every day, especially with patients who:
- Are on multiple chronic medications
- Are starting or switching antidepressants
- Are experiencing side effects
- Feel like “nothing seems to work”
- Are cycling through pain therapies
- Patients needing prior authorizations on insurance
And the conversation doesn’t need to feel formal. It can be as simple as:
“Have you struggled finding medications that work?”
“How has this medication been working for you?”
“Do you feel like you’re getting the results you need from these medications?”
From there, it fits naturally. Task your staff to bring you 10 patients per week; don’t overcomplicate the process. The patient takes the test home, completes it, mails it in, and then you both have access to the results.
The follow-up is where it all comes together, helping them understand what actually works for their body.
And that’s where everything shifts.
Make It a Service, Not Just a Test
The pharmacies that do this well don’t position it as a product.
They position it as an experience.
Instead of selling a test, they offer a more complete approach to medication optimization:
- The test itself
- A pharmacist consult
- A review of current medications
- Communication with the provider when needed
That shift changes how patients perceive the value, and it strengthens your role in their care.
A Simple Way to Get Started
Start with a handful of patients each week. Let your team get comfortable with the conversation. Learn as you go.
The barrier to entry is intentionally low:
- Initial order of just 5 tests (mix and match)
- Shipping included
- Support available when you need it
This is something you can build into your pharmacy steadily with each patient interaction.
The Bottom Line
Cash services don’t work because they’re new; they work because they meet real needs.
And this is one of those services.
It’s clinically meaningful. It’s easy to integrate. And it aligns with the role you already play in your patients’ lives.
You’re already having the conversations.
This just gives you a way to do more with them.
We’re Here to Help
If you’re ready to start thinking differently about cash services, PGx testing is a strong place to begin, and the IPC Pharmacy Services Team is here to help you make it happen.
You’re already having these conversations. This is your opportunity to turn them into something more.
