Prime Liberty Pharmacy
Van Nuys, CA

1 - Prime Liberty Pharmacy - PH

Prime Liberty Pharmacy held a grand opening celebration in November 2019 to welcome neighbors and community members to their store in Van Nuys, CA. IPC recently spoke with Diana Moskovyan, pharmacy owner, about her store, how she got started in independent pharmacy and the challenges she faces.

"I know from my experience that the key to being successful and respected is to give excellent service and care about your patients."

IPC:

What is the history of the store and how did you get involved?

Diana:

“I’ve been a pharmacist in California since 1987; I was a head pharmacist at another store before I started my own business. I was doing very well as an independent pharmacy owner but once I started a family and had two sons, I sold the pharmacy. Now that they have grown up, I wanted to come back to the pharmacy business.  I have had a lot of success in the past and have worked in Spanish and Armenian communities.

I know from my experience that the key to being successful and respected is to give excellent service and care about your patients. People really appreciate that. I realized how much my customers relied on me when I was out sick for a week and my customers wouldn’t go anywhere else. I was really shocked that they waited for me and I could tell I was really appreciated.”

IPC:

What is the most rewarding aspect of working in the independent pharmacy industry?

"When you are supporting someone, who is in need and asking for your help, that is rewarding."

Diana:

“When you are supporting someone, who is in need and asking for your help, that is rewarding. Some pharmacists can be fake, and I would never do that. I give out positive energy and I think that is important for working in independent pharmacy.”

IPC:

What are some of the challenges your pharmacy has faced?  

Diana:

“I’ve faced many challenges. I’ve had some bad experiences with a company I won’t mention – it’s hard to find good customer service, especially when dealing with contracts and insurance. If I can’t get my problems acknowledged or solved it affects my business and how many prescriptions I can provide.”

IPC:

How has IPC assisted your pharmacy?

Diana:

“IPC has helped a lot, especially with our grand opening. Even this phone call, knowing you are interested in our store, that is very considerate and reassuring. Mark Holden (IPC Regional Account Director) is amazing, I love him, and he has really become my friend. Also, Aimee Biba (IPC Marketing Specialist) has become my friend because she calls and checks in to see how the store is doing and even just to say hello and see if we need anything. Other companies don’t do that, so I am very grateful to IPC. Every one of you is very nice, even Robert from Pharm Fresh was very nice when he helped with our grand opening materials. Thank you for everything, your employees are all very good.

I am hoping to attend the next Independent Pharmacy Conference in Huntington Beach, but it depends on whether I can get coverage at the store. As the Pharmacist in Charge it is important that I am here as much as possible, but I have heard the conference is a great experience so I’m hoping to make it work.”

IPC:

What is the surrounding community like? Is there a lot of competition?

Diana:

“There are plenty of competitors nearby, probably about 20. I am experienced and I’m confident that once customers come to me, they will not go anywhere else, so I am not worried. There is a mixture of chains and independents but it’s not a big concern to me. Everybody has their own style of business, but I am working hard and confident in my abilities.

I opened my pharmacy in 45 days and I know how to handle it. Now there are so many HMOs and PPOs, it makes things a little more complicated but nothing I can’t handle. There is always an answer and a solution…if other pharmacies can do it so can I. I love challenges and I embrace them.”