Sheffield’s Prague Pharmacy
Prague, Oklahoma

4 - Sheffield’s Prague Pharmacy - AF

Community Pharmacy Redefined

Through technology, hard work, and a family atmosphere, the staff at Sheffield’s Prague Pharmacy is redefining the expectations of community pharmacy by providing customers with the most comprehensive and innovative prescription and wellness programs available. Their pharmacy staff has a combined 50 years of experience and treat customers like family. At Sheffield's Prague Pharmacy, they believe that being a local pharmacy means providing healthcare services to patients that are customized to meet their needs. IPC recently spoke with owner Joshua Sheffield.
IPC:

Can you tell me about the history of the pharmacy and how you got started?

Joshua:

“I went to University of Oklahoma College of Pharmacy and went directly into ownership after graduation in 2005. Through my partners we acquired multiple stores. I wanted to get back to a smaller town, closer to where my wife and I were from. I found this store here in Prague, OK and really wanted to be in a smaller community. It’s about 3,500 people and there are several surrounding towns. This store has been here since 1977 and we purchased it in 2015.

The store was rebuilt; we have a 4,300 square foot stand-alone full service pharmacy. We do a variety of gift items in addition to traditional pharmacy offerings. My wife handles the front-end and we offer a lot of boutique items and things that are made in Oklahoma like salsa and BBQ sauce. We are also a compounding pharmacy and we do multiple vaccinations.”

IPC:

What are some of the things that make your pharmacy unique?

Joshua:

“We have a mobile app, which is fairly unique. It’s available for android and apple phones. We have had a lot of success with it; we’ve been able to do things like send notifications to let people know about new offerings and classes.”

IPC:

Are you actively involved in the community?

Joshua:

“We are very involved in the community; this is a very tight knit community. People don’t really go out of the area to purchase things; they are great about shopping and spending locally. Local/small businesses are very valued; everyone participates in the chamber and supports the school. There is one other independent in the area but not many chains.”

IPC:

What are some of the benefits of independent pharmacy ownership?

Joshua:

“One of the biggest benefits is the community involvement and one-on-one time with the patients. Being able to help the people without being told how to run our business and handle our patients. We have the opportunity to help people out that aren’t able to pay for prescriptions right away or need help. We take care of them the best we can without having to handle the rules that corporate structure puts forth. We have the freedom to help people where we can. We help people with their Medicare plans and help them get the information they need to make the right decision. We have a vaccination program where we go to the businesses on site and give the employees the vaccinations they need.”

IPC:

What are some of the challenges?

Joshua:

“The PBMs and the reimbursements are a big challenge. They really make it difficult with DIR fee issues, which many times is beyond the pharmacist’s control based on how the patients take their medications. A lot of the pharmacies, when it comes to DIR fees, base payment on how your patients preform. We can make recommendations to the patients and the physicians but we will still get penalized by the PBMs if they aren’t taking the recommendations. That makes it difficult for us to do our part the best we can. We are still penalized if the patient is non-compliant or if they can’t take something because of side effects, or if the physician is not willing to put a patient on a certain medication based on a recommendation. Our reimbursements get worse and worse every year, companies seem to make all the money and the pharmacy in the middle is getting a very low reimbursement. If we have a contract with an insurance company we have to dispense the medication whether we lose money or not. We always put the patients first even if we are going to lose money. The next pharmacy is 25-30 miles away so we aren’t going to penalize the patient and make it difficult on them. We also have a delivery service where we deliver to elderly patients in town at no charge.”

IPC:

How has your relationship been with IPC?

Joshua:

“IPC has been great. I talked to Matt Meisenheimer (IPC sales rep) this morning for 30-40 minutes. IPC provides us with a secondary wholesaler that really allows us to increase our profit margins. IPC helps with not only generics but also brands. It’s another avenue to help pharmacies reach certain GCR ranges with their primary wholesaler or another alternative for pharmacies to go to for pricing. If you’re not looking for pricing options you’re leaving money on the table. Matt has been very helpful, the amount of volume my stores do through IPC is a substantial amount. I place an order almost every single day and it’s always well above the minimum. There are so many great options whether it be brands or generics compared to traditional wholesalers.

I’m always impressed because IPC is extremely easy to work with. They make the process so easy with their customer service and positive attitude. It’s awesome how you advocate for independent pharmacies.

I also like the planogram ideas that IPC offers, my wife has used a lot of those options for enhancing our front-end. The setup is nice, easy to use and helpful. The ordering system is also easier than ordering from wholesalers. IPC really provides independent pharmacies a great opportunity for savings and a better opportunity to improve patient care.”

IPC:

Are there any other special offerings you’d like us to highlight?

Joshua:

“Our vaccinations, compounding, essential oil classes, delivery, those are all things we are proud of. We do medication reviews for our patients. We use an automation system to call our patients and remind them that they have a refill coming due. Our patients enjoy that so they have time to prepare, especially if they need to contact the doctor. It’s really helped increase compliance with the PBMs and our DIR fees. We give patients adequate time to plan ahead for their refills and they don’t get behind. We have a great staff; one of my lead techs has been here for 25 years – just as long as the pharmacy has been here.

Be sure to check out our website and Facebook page; our customers love the personal touch of seeing our dogs and kids on Facebook so we get a lot of response in that area as well.”