Digital Marketing, Personalized Calendars, Windmill Natural Vitamins, CBD and More‌ ‌ ‌ ‌‌ ‌ ‌ ‌‌ ‌ ‌ ‌
IPC Advantage Advisor
March 2020
IPC Events
Thanksgiving Holiday Hours
IPC Pharmacy Profile Feature
Patient Pipeline: A New Way to Target Customers
A New Way to Target Customers
Reach New Patients During this Difficult Time
In 2020, creating new business requires doing it in a digital world. Patient Pipeline leverages its expertise in technology to create programs that enable you to identify profitable patients in your community. Powered by a proprietary database of 240 million patients, hyper-targeted digital and direct mail ads are cost-effectively delivered and customized. Promote your pharmacy’s products and services like delivery, multi-dose packaging, great pricing, and focus on patient service!

Click here to learn more.
PPRB Personalized Calendars & More
Personalized Calendars & More
Highest Quality Products – Low Industry Pricing!

Keep your store’s information in front of your customers year-round! Personalized calendars, pocket planners, Post-it Notes and coloring books with your pharmacy information are a fantastic way to provide a reminder to your customers that you are their number one pharmacy. They will thank you for it and come back for more! Don’t miss out on the chance to promote your store every day of the year!

Click here for more information and to order.
Independent Pharmacy Conference 2020
Independent Pharmacy Conference 2020
Canceled due to COVID-19

We have made the difficult decision to cancel the 2020 Independent Pharmacy Conference scheduled for April 23-26 in Huntington Beach, California. Following increased concerns about COVID-19 over the past few weeks, we felt that canceling the event was the safest option for all involved. The health and safety of our attendees is of the upmost importance as you are essential to your communities during this pandemic. The outbreak affects all attendees traveling to and from the meeting, the families they will return to post event, and all the patients at their independent pharmacies. We are unwilling to put our members in that compromising position.

Visit for FAQ.
Windmill Natural Vitamins
Windmill Natural Vitamins
Special Offer!

Help customers stay healthy – at no cost! For a limited time, Windmill Natural Vitamins is offering a fully stocked, 4’ planogram ($1500 value) for FREE! This is available for new stores or stores removing a competitive line. Qualifying members will also receive a complimentary Spring Sale Prepack Floor Display! Windmill Natural Vitamins is a committed and trusted industry partner, selling exclusively to independent pharmacies for nearly 50 years.

Get Started!
Windmill Natural Vitamins
CBD Products Now Available
Increase Your Revenue

CBD is a growing trend throughout the industry and as community healthcare providers, independent pharmacies are poised to become leaders in the field. Don’t miss out on this new profitable revenue source. IPC has aligned with the highest quality Cannabidiol (CBD) brands to offer you a comprehensive lineup of trending CBD products. Certificates of analysis are available for all CBD products purchased through IPC to verify the safety of each product.

Click here to learn more.
Popular Products from Pet Care
Popular Products from Pet Care
Fetch This Display Today!

Keep you customers and their furry companions happy and healthy with items from Pet Care. These items are a great part of our OTC lineup. By branching out into this category, you will better round out the offerings you provide to your customers and increase your revenue opportunities. You can get started by ordering the Pet Care Display, an eye-catching unit. The two-sided display holds 32 items and ordering to refill it is made easy at

Learn More
IPC Pharmacy Profile
Call’s Community Pharmacy, Snowflake AZ
Call’s Community Pharmacy
Snowflake AZ

Call’s Community Pharmacy held a grand opening celebration in November 2019 to welcome neighbors and community members to their store in Snowflake, Arizona. IPC recently spoke with Jordan Call, pharmacy owner, about his store, how he got started in independent pharmacy and the challenges he faces.

Read the Full Profile
Interested in having your pharmacy featured in this newsletter and on our website?

Email us at or Call 1-800-755-1531.

IPC Pharmacy Services: Reduce Your DIR Fees
Reduce Your DIR Fees
How EQuIPP Helps Your Bottom Line

DIR fees can be difficult to manage. But by excelling in areas of service that they’re already working in, pharmacists can reduce their DIR fees and increase their reimbursements. Improving services like medication therapy management and medication synchronization can improve patient adherence, ultimately reducing DIR fees. By using EQuIPP, pharmacies can better understand its scores known as star ratings. Other ways to improve these scores include operational criteria such as greater generic dispensing rates.

Learn More About EQuIPP and DIR Fees
Government Relations
IPC Government Relations
Grassroots Efforts in Iowa

IPC’s Government Relations team asked Iowa members to support two bills, one in the state senate and the other in the house. Bill SF 2343 broadens pharmacist immunization authority and adds a new statewide protocol for point-of-care testing and treatment for flue and step. Bill HF 2553 addresses detrimental PBM tactics, such as gag orders, claw backs and retroactive fees. Our Government Relations team is constantly working to support pro-independent pharmacy legislation across the country.

Learn More about Iowa’s Bills