Digital Marketing, Finding your Customer
Chief Information Officer
Independent Pharmacy Cooperative
Learn about current marketing technologies and trends available to attract customers in the same manor as large retailers use today. Focus will be on digital media including traditional, social and mobile campaign development and execution.
- Understand the current digital landscape and how these technologies can be used to find/attract customers.
- Learn about the minimum requirements needed to start a campaign and how to find the right providers to meet those needs.
- Set expectations and financial plans to execute and analyze the results.